Perfect Swipe Mascara in Rich Brown
No Makeup Makeup Perfect Swipe Mascara Powered By Longevity Lift TechnologyTM
No Makeup Makeup Perfect Swipe Mascara Results
No Makeup Makeup Perfect Swipe Mascara Before and After Results
No Makeup Makeup Perfect Swipe Mascara Benefits and Ingredients
Why You'll Love No Makeup Makeup Perfect Swipe Mascara
No Makeup Makeup Perfect Swipe Mascara Benefits
No Makeup Makeup Perfect Swipe Mascara in shades Dark Brown
No Makeup Makeup Perfect Swipe Mascara in shades Soft Black and Dark Brown
No Makeup Makeup Perfect Swipe Mascara Free Of Statements
NEW
NEW

Perfect Swipe Mascara

2-in-1 Daily Lash Conditioning Mascara
Powered by Longevity Lift Technology™

$40.00

More than mascara. Everyday lash care.
LIFT · LENGTH · VOLUME · DEFINITION · SEPARATION · LONGEVITY
Ophthalmologist Tested. Suitable for Sensitive Eyes.

Perfect Swipe Mascara combines high-performance mascara with daily lash conditioning in one easy step. The formula instantly lifts, lengthens, defines, and volumizes while our proprietary Longevity Lift Technology™ conditions lashes with every wear, helping them appear softer, fuller, longer, and more resilient with every swipe.

Shade:Dark Brown - Rich cocoa
100%
said lashes looked defined + lifted immediately after application.
94%
said lashes appeared longer immediately after application.
88%
said lashes felt stronger and less prone to breakage after 4 weeks.
Immediate: Based on a consumer perception study of 33 women ages 22–65 immediately after application. 4 Weeks: Based on a consumer perception study of 33 women ages 22–65 after 4 weeks of once-daily use.
WHY YOU'LL LOVE IT
  • 2-in-1 mascara + lash care formula
  • Helps lashes appear fuller and longer with each swipe
  • Large brush with a tapered precision tip instantly lifts, lengthens, defines, separates, and adds volume
  • Conditions lashes from root to tip with every application
  • Helps reduce the look and feel of dry, brittle lashes
  • 98% natural origin
  • Prostaglandin-free
LONGEVITY LIFT TECHNOLOGY™

IMMEDIATE LIFT. EVERYDAY LASH CARE.
Our proprietary Longevity Lift Technology™ was created around a simple idea: mascara should do more than color your lashes. It should care for them.

This targeted proprietary conditioning complex combines rose biotechnology with a blend of conditioning ingredients designed to maintain softer, healthy-looking lashes:

  • Pullulan: Supports smooth, flake-resistant wear.
  • Jojoba Oil: A light-weight conditioning oil.
  • Ceramide NP: A conditioning lipid known for maintaining moisture balance.
  • Panthenol (Pro-Vitamin B5): A humectant known for its conditioning and softening properties.
  • Allantoin: A conditioning ingredient known for its soothing effect.
  • Glycerin: helps support conditioned, hydrated-looking lashes.

IMMEDIATE PERFORMANCE
Lift · Length · Volume · Definition · Separation

EVERYDAY LASH CARE

  • Helps condition lashes from root to tip
  • Helps lashes appear fuller and longer
  • Helps maintain softness and flexibility
  • Helps minimize the appearance of breakage
  • Helps keep brittle lashes nourished
THE BRUSH

The perfect swipe starts with the brush.

  • Full Brush - Evenly coats lashes from root to tip for instant volume.
  • Tapered Tip - Precisely reaches smaller lashes + inner corners.
ALLERGY SAFE + INGREDIENTS

+ 98% Natural Origin
+ Vegan
+ Prostaglandin-Free
+ Free from Sulfates, Parabens, Silicone, Talc, and Phthalates
+ Fragrance Free
+ Ophthalmologist Tested
+ Suitable for Sensitive Eyes

0.27 oz / 8 mL 
Ingredients: Water, Glycerin, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, Cetearyl Alcohol, Myrica Pubescens Fruit Wax, Pullulan, Rosa Chinensis Callus Lysate, Panthenol, Allantoin, Ceramide NP, Sodium Hyaluronate, Simmondsia Chinensis (Jojoba) Seed Oil, Musa Sapientum (Banana) Fruit Extract, Citric Acid, 1,2-Hexanediol, Caprylyl Glycol, Hydroxyacetophenone, Xanthan Gum, Sodium Hydroxide, Pentylene Glycol, Fructose, Urea, Maltose, Sodium Chloride, Sodium Lactate, Sodium PCA, Trehalose, Potassium Sorbate, Glucose, Iron Oxides (CI 77491, CI 77499.
HOW TO APPLY & REMOVE

The Perfect Swipe
Starting at the base of the lashes, sweep the brush upward from root to tip to lift, lengthen and separate. For added volume and definition, apply additional coats while mascara is still wet. Use daily to get beautiful-looking lashes now while conditioning them with every wear. Don't pump the wand in and out of the tube because it introduces air and can dry out your mascara. Instead, gently twist the wand inside the tube before applying.

How To Remove
Gently remove at the end of the day using your preferred eye makeup remover or gentle cleanser. Hold the saturated pad or cloth against closed eyes for several seconds, then gently sweep away mascara without pulling or tugging at lashes.

Victoria’s Tip
Wear Soft Black all over, then swipe Dark Brown all over to soften the look and add subtle dimension.
FAQ

What makes Perfect Swipe Mascara different?
Perfect Swipe Mascara was designed to do more than coat your lashes. Powered by proprietary Longevity Lift Technology™, it combines high-performance mascara with everyday lash care—delivering immediate lift, length, volume, definition, and separation while conditioning lashes with every wear.

What is Longevity Lift Technology™?
Longevity Lift Technology™ is our proprietary conditioning complex combining rose biotechnology with a blend of conditioning ingredients designed to help support softer, healthier-looking lashes.

What does "lash longevity" mean?
Lash Longevity is our approach to caring for lashes beyond color alone. Perfect Swipe helps condition lashes from root to tip and supports the appearance of softer, fuller, longer and more resilient-looking lashes with every wear.

Will Perfect Swipe make my lashes look longer?
Perfect Swipe Mascara immediately lengthens and defines the appearance of lashes. With each wear, its conditioning complex also helps improve the appearance of longer-looking, fuller lashes.

Is Perfect Swipe a lash growth serum?
No. Perfect Swipe is a Daily Lash Conditioning Mascara. It combines high-performance color with a conditioning complex that helps support healthier-looking lashes and helps lashes appear fuller and longer with every swipe.

Does it clump, flake or smudge?
Perfect Swipe was designed to deliver clean definition and separation.

Can I build the mascara?
Yes. Apply one swipe for natural-looking definition or build additional coats while the formula is still wet for greater volume and intensity.

How often should I use Perfect Swipe?
Perfect Swipe was designed for everyday wear. Each application delivers immediate mascara performance while conditioning your lashes.
View details
LIFT // LENGTHEN // VOLUME // DEFINITION // SEPARATION // LONGEVITY //

Mascara Meets Lash Care

Perfect Swipe lifts, lengthens, and volumizes instantly, while Longevity Lift Technology™ conditions lashes with every wear.

No Makeup Makeup Perfect Swipe Mascara Ingredients

powered by

Longevity Lift Technology™

Our proprietary Longevity Lift Technology™ is designed to help lashes appear lifted, longer, fuller, and more resilient with every swipe.

HELPS CONDITION

Ceramide NP · Pro-Vitamin B5 

BOOSTS MOISTURE

Jojoba Oil · Glycerin 

VISIBLY SMOOTHS 

Alantoin · Pullulan 

THE FUTURE OF MASCARA IS 2-IN-1

No Makeup Makeup Close up of bare eyelashes

For decades, mascara has focused on how lashes look. We believe it’s time mascara focused on

how lashes live.

Longevity Lift Technology™ is our proprietary breakthrough technology that combines high-performance mascara with a lash conditioning complex designed to help lashes appear lifted, longer, fuller, and more resilient with every swipe.

ONE SWIPE.
TWO BENEFITS.

94% SAID THE FORMULA WAS BUILDABLE WITHOUT CLUMPING.*

*Based on a consumer perception study of 33 women ages 22–65 immediately after application.

No Makeup Makeup Perfect Swipe Mascara Before and After Results

AFTER 4 WEEKS 

97%

said lashes looked lifted and defined from root to tip after 4 weeks.

88%

said lashes looked healthier overall after 4 weeks.

85%

noticed less lash fallout when removing mascara after 4 weeks.

Based on a consumer perception study of 33 women ages 22–65 after 4 weeks of once-daily use.

the power of mascara

“My lashes have definitely changed with age and are thinner than they used to be. I use this mascara to give me a bit of lift, definition and sparkle.”
— Jane, 59
Woman Wearing No Makeup Makeup Perfect Swipe Mascara
“This mascara lengthens and separates my lashes without looking like I’m wearing too much makeup.”
— Dan’ee, 45
Dan'ee Tan skin woman wearing No Makeup Makeup Perfect Swipe Mascara in black
“My lashes have gotten thinner and they’ve become more sparse, so anything I can do to condition them is important to me. It felt like this formula did that for my lashes.”
— Erika, 62
Erika Mature fair skin woman wearing No Makeup Makeup Perfect Swipe Mascara in black
“Before I put this mascara on, I had what appeared to be fewer and shorter lashes. With it on, they appear longer and accentuated, and they are not stiff — they feel really soft.”
— Pat, 72
Pat Mature darker skin woman wearing No Makeup Makeup Perfect Swipe Mascara in black