The Essentials Edit

Build Your Own Bundle

$170.00 $210.00 Save $40

Your routine, simplified.

The Essentials Edit set brings together No Makeup Makeup® must-haves to create a seamless, skin-first look in minutes. Read More

Set includes:


NO MAKEUP MAKEUP® FOUNDATION

Shade Descriptions

  • Porcelain: Very light with neutral cool undertones.
  • Fair: Fair with neutral peach undertones.
  • Light: Light with neutral undertones.
  • Light Medium: Light medium with neutral warm undertones.
  • Almond: Light medium with neutral cool undertones.
  • Natural: Medium with yellow undertones.
  • Medium: Medium with neutral olive undertones.
  • Tan: Tan with warm golden undertones.
  • Golden Tan: Deeper tan with rich golden undertones.
  • Mocha: Medium deep with neutral olive undertones.
  • Dark: Medium deep with neutral undertones.
  • Warm Deep: Very deep with warm red undertones.
  • Deep: Deepest with neutral undertones.

Second-Skin Finish

  • Adaptive foundation features FlexShade Technology™ that matches your skin tone automatically.
  • Our 4-in-1 complexion perfecter replaces primer, foundation, concealer, corrector, and setting powder.
  • Long-wear formula lasts up 12 hours.
  • Skin-first, natural finish that doesn’t look like makeup.

Skin-Loving Ingredients

  • Formulated with jojoba oil to soften and smooth skin for a more supple, skin-like finish.
  • Formulated with vitamin E to help maintain skin's moisture.

How To Apply

  • Lightly sweep the Perfect Foundation Brush once across the pan.
  • Apply using light, circular buffing motions.
  • Continue blending outward until the foundation becomes imperceptible.
  • For areas that need extra correction, lightly tap the brush or use the included sponge to add more.

Shade Match Guarantee

  • Try your foundation shade risk-free for 14 days.
  • Not a match? We’ll exchange it for you free of charge.
  • Still not right? Get a full refund.

Foundation - 0.2 oz / 8.3 g
Ingredients: Octyldodecanol, Dimethicone, Ozokerite, C12-15 Alkyl Benzoate, Hydrogenated Polyisobutene, Synthetic Wax, Microcrys- Talline Wax, Boron Nitride, Diisostearyl Malate, Magnesium Oxide, Disteardimonium Hectorite, Mica, Aluminum Hydroxide, Polyglyceryl-2 Tetraisostearate, Propylene Carbonate, Pentaerythrityl Tetra- Di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Magnesium Hydroxide, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

BLUSH & LIP COLOR

Shade Descriptions

  • Peach: A pastel apricot shade with golden undertones for a lit-from-within glow.*
    *We especially recommend this shade for light to mocha skin tones.
  • Pink: A rosy brown pink for a versatile flush.
  • Plum: A sheer berry for a just-pinched look.
  • Rose (xo V) - A universally flattering soft nude pink

Soft-Focus Filter Effect

  • Silicone and smoothing agents blur pores and fine lines
  • Luxury pigments adds a soft radiance to cheeks and lips.
  • Emollients such as jojoba oil ensure the product glides on seamlessly with a “melt-into-skin” texture to create a smooth finish.

Skin-Loving Ingredients

  • The antioxidant vitamin E protects from daily stressors, smoothes and softens.
  • Magnesium complex controls oily areas and excess shine for a perfect balance.
  • Vitamin B creates a soft-focus filter effect.

How To Apply

  • Swipe No Makeup Makeup® Blush Brush across the pan.
  • Gently buff into the skin in upward blending motions.
  • Apply one brush stroke for a fair flush, two brush strokes for medium payoff, and three for a full color effect.
  • For lips, dab on with fingertips for a soft, subtle finish or apply with a lip brush for a precise and more saturated effect.

Blush & Lip Color - 0.17 oz / 5 g
Ingredients: Peach, Pink, Plum: Octyldodecanol, Dimethicone, Ozokerite, Dicalcium Phosphate Dihydrate, C12·15 Alkyl Benzoate, Hydrogenated Poly­isobutene, Diisostearyl Malate, Synthetic Wax, Microcrystalline Wax, Mica, Boron Nitride, Disteardimonium Hectorite, Propylene Car­bonate, Pentaerythrityl Tetra·dl·t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Magne­sium Hydroxide, VP/Eicosene Copolymer, Magnesium Oxide, Tocopher­ol. May Contain: Titanium Dioxide (Cl 77897), Bismuth Oxychloride (Cl 77163), Iron Oxides (Cl 77491, Cl 77492), Red 7 Lake (Cl 15850), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090). Rose: Octyldodecanol, Dimethicone, Dicalcium Phosphate Dihydrate, Ozokerite, C12-15 Alkyl Benzoate, Hydrogenated Polyisobutene, Diisostearyl Malate, Synthetic Wax, Microcrystalline Wax, Mica, Boron Nitride, Disteardimonium Hectorite, Propylene Carbonate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Magnesium Hydroxide, VP/Eicosene Copolymer, Magnesium Oxide, Tocopherol. MAY CONTAIN: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Red 7 Lake (CI 15850).

CRÈME CLASSIC LIPSTICK

Shade Descriptions

  • Peach 01: Muted coral that imparts sunlit warmth.
  • Peach 02: Soft, peachy nude that exudes effortless polish.
  • Pink 01: Rosy pink with a fresh, natural flush.
  • Pink 02: Subdued mauve pink that feels both classic and modern.
  • Plum 01: Muted raspberry that adds chic, wearable depth.
  • Plum 02: Sheer burgundy with an elegant edge.
  • Rose 01 (xo V) - A universally flattering soft nude pink.

Buildable Sheer Formula

  • Easy-to-layer formula can go from a light stain to an opaque finish.
  • A precision wax blend, paired with high-refractive oils and esters and gelled with a special polymer, ensure a smudge-free, long-lasting wear.
  • Lips not only look more full, but become softer and healthier with every wear.

Skin-Loving Ingredients

  • Hyaluronic acid and an advanced emollient formula provide deep and long-lasting hydration.
  • Natural filling spheres create gorgeously smooth lips .
  • Vegan collagen enhances lip density.

How To Apply

  • Swipe one time for a sheer, natural wash of color.
  • Layer as desired to increase color opacity for a bolder finish.

0.1 oz / 4 g
Ingredients: Pink 01, Pink 02, Peach 01, Peach 02, Plum 01: Octyldodecanol, Hydrogenated Polyisobutene, Polybutene, Synthetic Wax, Diisostearyl Malate, C20-40 Alcohols, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Styrene/Isoprene Copolymer, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Oil, Sodium Hyaluronate, Ethylhexyl Palmitate, Ethyl Vanillin, Hydrolyzed Vegetable Protein, Trihydroxystearin, Glucomannan, Tocopherol. MAY CONTAIN: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Red 6 Lake (CI 15850), Red 6 (CI 15850), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090). Plum 02: Octyldodecanol, Hydrogenated Polyisobutene, Polybutene, Synthetic Wax, Diisostearyl Malate, C20-40 Alcohols, Bis-Diglyceryl Polyacyladipate-2, Dicalcium Phosphate Dihydrate, Hydrogenated Styrene/Isoprene Copolymer, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Oil, Sodium Hyaluronate, Ethylhexyl Palmitate, Ethyl Vanillin, Hydrolyzed Vegetable Protein, Trihydroxystearin, Glucomannan, Tocopherol. MAY CONTAIN: Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77492), Red 6 Lake (CI 15850), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090). Rose 01: Octyldodecanol, Hydrogenated Polyisobutene, Polybutene, Synthetic Wax, Diisostearyl Malate, C20-40 Alcohols, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Styrene/Isoprene Copolymer, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Oil, Sodium Hyaluronate, Ethylhexyl Palmitate, Ethyl Vanillin, Hydrolyzed Vegetable Protein, Trihydroxystearin, Glucomannan, Tocopherol. MAY CONTAIN: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090).

FOUNDATION & BLUSH BRUSHES

The Perfect Foundation Brush
A high-performance foundation brush designed with the ideal shape, density and texture to achieve a no makeup makeup finish. The perfect companion to our No Makeup Makeup® Foundation.

Blush Brush
An angled blush brush designed to perfectly hug the contours of the face for a seamless blush application. The perfect companion to our No Makeup Makeup® Blush & Lip Color.

Brushes made from synthetic materials and are cruelty-free.

icon for cruelty free CRUELTY FREE icon for vegan friendly VEGAN FRIENDLY icon for endocrine disruptor free HORMONE DISRUPTOR FREE icon of a leaf SAFE FOR SENSITIVE SKIN icon of a heart and a plus sign DERMATOLOGIST-TESTED icon of a plant and a bottle ALLERGY-TESTED icon for drug free DRUG FREE icon for fragrance free FRAGRANCE FREE icon for gluten free GLUTEN FREE icon for nut free NUT FREE icon for soy free SOY FREE icon for sulfate free SULFATE FREE
No Makeup Makeup – Grid of model faces, natural minimal makeup

find your perfect shade

Find your matching foundation shade using our custom shade finder quiz or virtual shade matching mirror.

create a seamless, skin-first look in minutes

These No Makeup Makeup® must-haves will simplify your routine without compromising results.

A split screen image of a woman before and after applying FlexShade Foundation by No Makeup Makeup in Light Medium

Skin-like finish. Seamless correction.

buildable cream-balm

Blurs imperfections, neutralizes redness, and evens tone while preserving your skin’s natural texture.

4-IN-1 FORMULA

Functions as color-corrector, redness-corrector, concealer and foundation in one.

FlexShade Technology™

Shade flexes in real time to match your unique undertones for an undetectable second-skin finish that lasts all day.

Skin-first, natural finish

Breathable, lightweight feel that doesn’t look like makeup.

No Makeup Makeup – Woman with a neutral background, natural minimal makeup

Real People. Real Natural.

97% AGREE No Makeup Makeup® Foundation gives a “no makeup” skin finish, matches skin tones, and gives a natural finish.

*based on a 30 person consumer study

No Makeup Makeup – Close-up of a woman holding a pink blush compact, natural minimal makeup

A soft-Focus, Second-skin finish

Sheer wash of color

Buildable for customizable coverage.

Comfortable wear

A weightless, cushiony feel.

Long-lasting formula

Stays put without fading.

Satin-matte finish

The perfect balance of soft radiance.

No Makeup Makeup – model wearing and holding pink 01 Creme Classic Lipstick shade, natural minimal makeup

SHEER-To-BOLd lasting lip color

Lip-boosting technology

Hydrates, smoothes, and plumps lips.

Line-filling formula

A foolproof, nourishing formula that never settles into lip lines.

Long-lasting formula

Stays put without bleeding or fading.

universally flattering

Available in a variety of shades to compliment all complexions.