No Makeup Makeup – animation of different shades of foundation models, natural minimal makeup
shade-adaptive

FlexShade Technology™

Our proprietary FlexShade Technology™ “flexes” with your skin’s shade and undertones to ENHANCE your own natural complexion.
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how it works

Our proprietary FlexShade Technology™ is a unique translucent blend of light-reflective coated pigments, blurring and diffusing elements, lightweight hydrators and clean, functional ingredients.

  • 22% Light-Reflective Coated Pigments*
  • 20% Blurring & Diffusing Ingredients*
  • 30% Lightweight Hydrators*
  • 28% Longwear & Functional Ingredients*

*Percentages are approximate and may vary slightly by shade

find your shade
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Hydrating ingredients

Skin-Softening Oils,
Silky Texture Enhancer,
Lightweight Skin Conditioner

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blurring ingredients

Smooth-Finish Silicone Complex,
Silky Mineral Powder

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longwear ingredients

Magnesium Mineral Compound,
Custom-Blend of Smoothing Waxes,
Silky Mineral Clay

icon for cruelty free CRUELTY FREE icon for vegan friendly VEGAN FRIENDLY icon for endocrine disruptor free HORMONE DISRUPTOR FREE icon of a leaf SAFE FOR SENSITIVE SKIN icon of a heart and a plus sign DERMATOLOGIST-TESTED icon of a plant and a bottle ALLERGY-TESTED icon for drug free DRUG FREE icon for fragrance free FRAGRANCE FREE icon for gluten free GLUTEN FREE icon for nut free NUT FREE icon for soy free SOY FREE icon for sulfate free SULFATE FREE
A split screen image of a woman before and after applying FlexShade Foundation by No Makeup Makeup

THE benefits of FlexShade Technology™

With 13 shades developed to address a full range of skin tones, our shade-adaptive FlexShade Technology™ its easy to find your perfect match.

  • “Flexes” with your skin’s shade and undertones
  • Color corrects, evens redness and conceals
  • Skin-perfecting with a soft blurring finish
  • Performs with light application for natural look
  • Lasts all day without caking or creasing
  • Clean ingredients that are kind to the skin
find your shade