the original minimalist
Beauty entrepreneur Victoria Jackson pioneered the “no makeup” makeup aesthetic, empowering women to embrace their natural beauty. Her commitment to enhancing confidence led her to reintroduce her amazing foundation.
FlexShade Technology™
Our proprietary FlexShade Technology™ is a unique translucent blend of light-reflective coated pigments, blurring and diffusing elements, lightweight hydrators and clean, functional ingredients.
- 22% Light-Reflective Coated Pigments*
- 20% Blurring & Diffusing Ingredients*
- 30% Lightweight Hydrators*
- 28% Longwear & Functional Ingredients*
*Percentages are approximate and may vary slightly by shade
Clean, Simplified Beauty
At No Makeup Makeup®, clean means safe ingredients, effective products, and simple routines—with no compromises. We create next-level beauty products that clarify makeup routines and support the integrity of your skin, without causing harmful side effects.
Beyond our clean commitment, we believe real beauty should be cruelty free. We are proudly Leaping Bunny certified.
DERMATOLOGIST-
TESTED
SAFE FOR
SENSITIVE SKIN
SKIN-LOVING
INGREDIENTS
CRUELTY FREE
+ VEGAN
FREE OF FRAGRANCE
+ ALLERGENS
NO HARSH
INGREDIENTS
NMM Philosophy
Victoria’s mission has forever been rooted in empowering women to embrace their inner beauty and outer beauty.
No Makeup Makeup® represents the freedom to feel good in one's skin, to recognize that beauty isn’t about layers of makeup but about the confidence that comes from within. No Makeup Makeup® isn’t just a trend, it’s a movement towards embracing that less really IS best.