the original minimalist
Beauty entrepreneur, Victoria Jackson pioneered the “no makeup” makeup aesthetic that repositioned makeup as empowerment and celebrated natural beauty.
Our philosophy
We stand proudly behind our true-to-your-skin approach to beauty, which isn’t about hiding behind layers of makeup, but rather about empowering the real you to feel confident in your own skin. We also believe self-confidence is the key to unlocking your true potential.
clean beauty
At No Makeup Makeup®, clean means safe ingredients, effective products, and simple routines—with no compromises. We are committed to formulating with high quality, safe ingredients, that are sustainably and ethically sourced, to create next-level beauty products that clarify makeup routines and support the integrity of your skin, without causing harmful side effects.
CRULETY
FREE
VEGAN
FRIENDLY
DISRUPTOR
FREE
SAFE FOR
SENSITIVE SKIN
DERMATOLOGIST-
TESTED
ALLERGY-
TESTED
FRAGRANCE
FREE
NO HARSH
INGREDIENTS
THE PERFect shade
Our proprietary FlexShade Technology™ “flexes” with your skin’s shade and undertones to ENHANCE your own natural complexion. With 13 shades developed to address a full range of skin tones, our shade-adaptive technology makes it easy to find your perfect match.