find your perfect shade

Find your shade using our custom shade finder quiz,
designed by Victoria.

No Makeup Makeup® Foundation Quiz

Discover the original No Makeup Makeup® Foundation - a weightless, buildable formula in a cream-balm texture that effortlessly conceals, corrects, and camouflages. Designed for those who love a “less is more” approach, it blends effortlessly with the skin to achieve a soft, no makeup, second-skin finish, that lasts all day.

How To Use: Using a light touch, do one light sweep around the surface of the foundation with our Perfect Foundation Brush. A little is ALL YOU NEED. Blend and buff in circular motions all over face for your own flawless finish.

Foundation FAQs

What shades are available in the foundation?

Our formulas are sheer and lightweight and designed to match all skin tones.

PORCELAIN: Our lightest shade, for palest skin. If you normally wear Porcelain or Alabaster, you'll wear Porcelain in NMM. For porcelain skin tones with neutral undertones.

FAIR: Choose Fair if you normally wear Fair or Extra Light. For fair skin tones with light cool neutral undertones.

LIGHT: Choose Light if you normally wear Sand or Light Beige Light. For light skin tones with neutral undertones.

LIGHT MEDIUM: Choose Light Medium if you normally wear Medium Light Beige. For light medium skin tones with neutral warm undertones.

MEDIUM: Choose Medium if you normally wear Medium. For medium skin tones with neutral olive undertones.

NATURAL: Choose Natural if you normally wear Natural. For lightly tan or natural medium skin tones with yellow undertones.

ALMOND: Choose Almond if you normally wear deeper medium shades or Almond. For deeper medium tan skin tones with a balance of cool and warm undertones.

TAN: Choose Tan if you normally wear Tan or Honey. For tan skin tones with warm yellow undertones.

GOLDEN TAN: Choose Golden Tan if you normally wear Golden. For Tan to Dark skin tones with neutral golden undertones.

MOCHA: Choose Mocha if you normally wear Mocha. For Deeper Warm Dark skin tones with warm yellow undertones.

DARK: Choose Dark if you normally wear Dark or Chestnut. For dark skin tones with a balance of neutral yellow and red undertones.

WARM DEEP: Choose Warm Deep if you normally wear Walnut. For Rich Dark Warm skin tones with red undertones.

DEEP: Our deepest shade. Choose Deep if you normally wear Deep or Espresso. For Rich-Deep skin tones with neutral undertones.

What is flexshade technology?

Our shade-adaptive FlexShade Technology “flexes” with your skin’s shade and undertones to ENHANCE your own natural complexion, allowing your skin to breathe with its barely-there texture, and color correct what you need and not conceal what you don’t.

What does 4-in-1 formula mean?

Our foundation formula 1) conceals, 2) corrects, 3) camouflages and 4) diffuses in a single-step. It functions as a 1) color-corrector, 2) redness-corrector, 3) concealer and 4) foundation all in one.

How do I apply for a perfect application?

No Makeup Makeup® is formulated with a LESS IS BEST approach to application. Our cream-balm formula is designed to deliver a flawless complexion skin-finish in seconds.  

Tips for a perfect application:

  1. Using a light touch, use one light sweep around the surface of the foundation with our Perfect Foundation Brush. A little is ALL YOU NEED.
  2. You should barely see any foundation on the tips of the brush bristles. Our Perfect Foundation Brush is designed to pick up just the right amount of pigment to perfect your look.
  3. No Makeup Makeup is BUILDABLE. Feel free to dab your brush LIGHTLY on the foundation and apply in light sweeping circles in those areas where you might need a little more. You can also use the convenient sponge located in the dual chamber to build more coverage or to cover imperfections.
  4. Blend and buff in circular motions all over face for your own flawless finish.

“LESS IS BEST. MORE IS TOO MUCH. NO MAKEUPMAKEUP® IS JUST THE RIGHT AMOUNT” - XOV

How does it differ from a tinted moisturizer?

Our formula is a different texture than a tinted moisturizer, with even more sheer and less coverage than a traditional foundation. This is Victoria's original No Makeup Makeup®, but cleaner, vegan, and leaping bunny certified.

Is the No Makeup Makeup® Foundation Buildable?

Yes, the cream formula is buildable. We like to use our foundation brush for sheer, weightless coverage. Our foundation also comes with a sponge, which does provide buildable, full coverage.

Is a primer required to use with No Makeup Makeup® Foundation?

Primer is not necessary prior to using No Makeup Makeup® Foundation. We do recommend that you use on well-hydrated and moisturized skin prior to use for optimal results.

Do you recommend using a setting powder with the foundation?

Using a setting powder is based on your personal preference. While not necessary, some may want to use a setting powder in oilier areas on the face for longer wear.

I have oily skin. Can I wear No Makeup Makeup®?

No Makeup Makeup® works for all skin types, including oily skin. We recommend using a setting powder over your foundation for longer wear.

What can I expect on the wear time of No Makeup Makeup®?

No Makeup Makeup® can last for up to 10 hours or more, depending on your skin type. We recommend using a setting powder over your foundation on oilier skin types for longer wear.

Do you test on animals?

No Makeup Makeup® is never tested on animals and we are proudly Leaping Bunny certified.