Woman smiling wearing No Makeup Makeup Perfect Swipe Mascara

Real women. Real beauty. In their own words.

Women change and evolve. We see them where they are today. But what matters most is how they see themselves.

Meet the women of our WE SEE YOU campaign and shop their looks.

jane, 59

Model & Interior Design Operations Manager

Pat, 72

Model & Lifelong Creative

ISABEL, 50

Model, Agent, Producer & Creative

DAN’EE, 45

Model & Mom

BRENDA, 48

Makeup Artist, Yoga Instructor & Model

ABBY, 51

Artist, Model & Restaurateur

AWA, 35

Model, Sports & Movement Coach

ERIKA, 62

Model & Culinary Enthusiast

Woman Wearing No Makeup Makeup Perfect Swipe Mascara

JANE, 59

Model & Interior Design Operations Manager

Today, I see a woman who is unmistakably herself now and does not need to seek the approval of others. I just want to look like myself and no longer stare in the mirror and redo things. I’m at my most confident age and settled into myself.

JANE’S LOOK

  • Foundation: Almond + Light Medium
  • Blush & Lip Color: Peach
  • Crème Classic Lipstick: Peach 02
  • Perfect Swipe Mascara: Dark Brown
Pat Mature darker skin woman wearing No Makeup Makeup Perfect Swipe Mascara in black

PAT, 72

Model & Lifelong Creative

Today, I see a woman who feels her most confident and comfortable in her own skin at 72. And I see a woman who earned that. I feel less pressure – less that I have to perform and more that I have to be true to myself.

PAT’S LOOK

  • Foundation: Warm Deep
  • Blush & Lip Color: Plum
  • Crème Classic Lipstick: Plum 02
  • Perfect Swipe Mascara: Soft Black
Isabel Mature woman wearing No Makeup Makeup Perfect Swipe Mascara in black

ISABEL, 50

Model, Agent, Producer & Creative

Today, I see a woman who is proud of every wrinkle and experience I’ve had and who doesn’t need to hide or make pretend she is 25 anymore.

ISABEL’S LOOK

  • Foundation: Almond + Light Medium
  • Blush & Lip Color: Pink
  • Crème Classic Lipstick: Pink 01
  • Perfect Swipe Mascara: Dark Brown
Dan'ee Tan skin woman wearing No Makeup Makeup Perfect Swipe Mascara in black

DAN’EE, 45

Model & Mom

Today, I see a woman who knows that confidence is better than perfection.

DAN’EE’S LOOK

  • Foundation: Golden Tan
  • Blush & Lip Color: Peach
  • Crème Classic Lipstick: Peach 01
  • Perfect Swipe Mascara: Soft Black
Brenda Mature woman wearing No Makeup Makeup Perfect Swipe Mascara in black

BRENDA, 48

Makeup Artist, Yoga Instructor & Model

Today, I see a woman who feels seen more now because I have empowered myself and I advocate for myself. I feel comfortable in my skin at this age and have learned to love myself after a long journey.

BRENDA’S LOOK

  • Foundation: Natural
  • Blush & Lip Color: Plum
  • Crème Classic Lipstick: Plum 01
  • Perfect Swipe Mascara: Soft Black
Abby woman wearing No Makeup Makeup Perfect Swipe Mascara in black

ABBY, 51

Artist, Model & Restaurateur

Today, I see a woman who is much, much happier and peaceful than I ever was when I was younger.

ABBY’S LOOK

  • Foundation: Medium
  • Blush & Lip Color: Rose
  • Crème Classic Lipstick: Pink 02
  • Perfect Swipe Mascara: Dark Brown
Awa darker skin woman wearing No Makeup Makeup Perfect Swipe Mascara in black

AWA, 35

Model, Sports & Movement Coach

Today, I see a woman who loves herself. This is how I came into this world and I am going to own it… I want all young girls who look like me to see my pictures and know their beauty is valued.

AWA’S LOOK

  • Foundation: Warm Deep
  • Blush & Lip Color: Plum
  • Crème Classic Lipstick: Plum 02
  • Perfect Swipe Mascara: Soft Black
Erika Mature fair skin woman wearing No Makeup Makeup Perfect Swipe Mascara in black

ERIKA, 62

Model & Culinary Enthusiast

Today, I see a woman who can find joy in the littlest things.

ERIKA’S LOOK

  • Foundation: Almond
  • Blush & Lip Color: Rose
  • Crème Classic Lipstick: Peach 01
  • Perfect Swipe Mascara: Dark Brown