As Seen In

Victoria Jackson — known for bringing No Makeup Makeup to market, a term she coined in 1986 — is now introducing a new innovation, No Fragrance Fragrance, co-created with her longtime collaborator, cofounder and chief executive officer Kim Wileman.

As Jackson explained, fragrance has always posed a challenge for her personally. "I'm very sensitive to fragrance, bordering on allergic," she said. "I wanted to create something congruent with, 'everything is about you,' and create a fragrance that was more of a whisper than a shout."

"Plenty of foundations marketed as 'no-makeup makeup' end up being so sheer, they could more appropriately be named 'why-even-bother makeup.' Not this one: Housed in a compact, the cream formula - which you can swipe on with a brush or your finger - offers buildable coverage with a dewy, skin-like finish and completely weightless feel. It's a true makeup marvel, as far as I'm concerned. And with proper blending and setting, it doesn't settle into fine lines, which is a major win." —Steph

My go-to these days is actually from No Makeup Makeup, and it’s a little compact with foundation and a sponge. It takes two seconds, and I love how my skin looks with it on. And lip liner just brings me to life, so I love Kylie’s Precision Pout liner.

The cream foundation received the highest score for providing hydration, evening skin tone and concealing sun blemishes, according to testers. It also had a pleasant scent, but testers noted that it did not provide long-lasting coverage and had trouble blending it in.

"I liked that this doesn't have a noticeable scent to it. It is easy to apply onto my brush and on my face," says GH Beauty Lab Senior Chemist Danusia Wnek. "It spreads nicely and has medium coverage that conceals a bit of my red spots. I like the way the packaging looks."

After founding Victoria Jackson Cosmetics in 1989 and growing it into a QVC powerhouse—at its peak, the brand had more than 600 products and $1 billion in sales—Victoria Jackson stepped away from the beauty world to focus on a project close to her heart. Her daughter had been diagnosed with neuromyelitis optica, a rare autoimmune disease, and in 2008, Jackson and her husband founded a charitable trust to find a cure.

The foundation has supported 7,000 scientific publications and, in 2019, had its biggest victory: the FDA approved three life-saving treatments for the disease. Ever the multihyphenate, in 2024 Jackson launched No Makeup Makeup, a reimagining of the brand she'd built three decades earlier (and of the trend she pioneered before some of its Gen Z acolytes were born). In January, the company made its debut on QVC and had a million-dollar sellout within 24 hours.

In addition to artists, beauty brands and founders were also honored: Academy award nominated actress Shoreh Aghdashloo presented Fragrance of the Year to Clive Christian, while Academy Award-nominated costume designer Arianne Phillips (A Complete Unknown) presented Outstanding Achievement in Photography to longtime friend Davis Factor, cofounder of Smashbox Studios. IT Cosmetics founder Jamie Kern Lima presented Brand of the Year to industry pioneer Victoria Jackson for NO MAKEUP MAKEUP. Marjan Tabibzada (@YoungCouture) presented The International Beauty Award to Parfums de Marly for its Delina fragrance.

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Meghan Markle adds her ‘essential’ beauty products to her ShopMy page — browse her skincare, makeup and more

No Makeup Makeup, the second-act cosmetics brand by beauty veteran Victoria Jackson, has launched on QVC - where Jackson previously made history as the first person to sell color cosmetics. Launched in 2024, the brand features a single skin-like foundation in 13 flexible shades priced at $55.

Beauty mogul Victoria Jackson, known for revolutionizing the industry in the 80s with her "no makeup" makeup look, is making a comeback with her signature philosophy.

For makeup mogul Victoria Jackson, appearing on QVC for the first time in almost 22 years was like riding a bike-it was as if no time had passed. Jackson first rose to fame with her eponymous makeup brand in 1989, when she was light years ahead of her time and celebrated "no makeup makeup."

No Fragrance Fragrance featured and photographed.

No Makeup Makeup® Foundation and Crème Classic Lipstick featured.

The underrated foundation Meghan Markle uses conceals, corrects, and camouflages all in-one.

Victoria Jackson dominated QVC with informercials in the 1990s. Her new brand is No Makeup Makeup®.

It’s in the name: This is a “no-fragrance fragrance.” Now, that doesn’t mean that it smells like nothing, or that it’s for people who want to smell like they’re not wearing perfume. (Okay, it’s a little bit like the last part.) But still, this scent—an “essence” concocted with FlexScent technology that adapts to your body temperature throughout the day and adjusts to emit earthy, floral, musky, or fruity notes—is meant to be as subtle, clean, and skin-like as they come. 

No Makeup Makeup Crème Classic Lipstick featured and photographed.

Victoria Jackson and No Makeup Makeup featured in a segment titled, “Victoria Jackson.”
Rerun of last year’s guest appearance.

No Fragrance Fragrance™ featured.