No Makeup Makeup – animation of different shades of foundation models, natural minimal makeup

We’ve Got Flex Appeal

Our best-selling No Makeup Makeup® Foundation features FlexShade Technology™, which adjusts to your skintone for a seamless match — plus a 4-in-1 formula that makes your routine infinitely easier. We flex to you.

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No Makeup Makeup – Woman holding a No Fragrance Fragrance bottle with a soft focus background
NO FRAGRANCE FRAGRANCE™

A Fragrance That Flexes to You

Your pH activates FlexScent Technology™, creating a scent that blooms fruity, floral or musky. Your chemistry decides. Flex Appeal, perfected.

Discover Your Signature Scent
No Makeup Makeup – Makeup set with Creme Classic Lipsticks and blushes on a light pink background, natural minimal makeup

OUR GREATEST FLEX?

Color that adapts to your skin tone and undertone, so finding your match feels effortless, intuitive and personal. No guesswork. No overthinking.

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icon for cruelty free CRUELTY FREE icon for vegan friendly VEGAN FRIENDLY LONG WEAR – UP TO 12 HRS icon for endocrine disruptor free HORMONE DISRUPTOR FREE icon of a leaf SAFE FOR SENSITIVE SKIN icon of a heart and a plus sign DERMATOLOGIST-TESTED icon of a plant and a bottle ALLERGY-TESTED icon for drug free DRUG FREE icon for fragrance free FRAGRANCE FREE icon for gluten free GLUTEN FREE icon for nut free NUT FREE icon for soy free SOY FREE icon for sulfate free SULFATE FREE

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Try Before You Buy
No Fragrance Fragrance™
$75.00
No Makeup Makeup® Foundation + Brush Duo
$80.00 $85.00
Bundle Savings
No Makeup Makeup® Blush + Brush Duo
$75.00 $81.00
Bundle Savings
No Makeup Makeup® Foundation
$55.00
No Makeup Makeup® Crème Classic Lipstick
$44.00
No Makeup Makeup® Blush & Lip Color
$46.00
Makeup products with 'No Makeup Makeup' text overlay

the original No Makeup Makeup® Foundation

Easy to wear and true to your skin - our minimalist foundation, loved by millions of women is back and better than ever. Achieve a soft, no makeup feel with our second-skin finish in a cream-balm texture that lasts all day.

Designed for those who love "less is more" beauty, it is easy to build and layer for flawless, natural coverage.

“Less is best. More is too much. No Makeup Makeup® is the perfect amount.”
handwriting-like text reading XO Victoria
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FlexShade breakdown graphic showing close up of woman's face
shade-adaptive

FlexShade Technology™

Our proprietary FlexShade Technology™ “flexes” with your skin’s shade and undertones to ENHANCE your own natural complexion.

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No Makeup Makeup – Grid of model faces, natural minimal makeup

find your perfect shade

Find your matching foundation shade using our custom shade finder quiz or virtual shade matching mirror.

find your shade
No Makeup Makeup – Woman with a neutral background, natural minimal makeup

Real People. Real Natural.

97% AGREE No Makeup Makeup® Foundation gives a “no makeup” skin finish, matches skin tones, and gives a natural finish.

*based on a 30 person consumer study

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your skin, but better

This unique 4-in-1 formula conceals, corrects, camouflages and diffuses in a single-step, functioning as color-corrector, redness-corrector, concealer and foundation in one.

No Makeup Makeup – Side-by-side comparison of a woman's face with and without makeup, highlighting foundation shade 'Fair', natural minimal makeup
No Makeup Makeup – Side-by-side comparison of a woman's face with and without makeup, highlighting foundation shade 'Light Medium', natural minimal makeup
No Makeup Makeup – Side-by-side comparison of a woman's face with and without makeup, highlighting foundation shade 'Almond', natural minimal makeup
No Makeup Makeup – Side-by-side comparison of a woman's face with and without makeup, highlighting foundation shade 'Golden Tan', natural minimal makeup
icon of a woman's face

Real people

When the right things come together, beautiful things manifest – makeup that is clean, effortless, and 100% you.

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Real Beauty

With true-to-your-skin formulations, thoughtfully curated by Victoria alongside the best chemists and artisans in the world, to create makeup that feels effortless so you can feel good about your makeup from the inside out.

Clean Beauty

With a no-compromises approach to product integrity and an unwavering commitment to sustainable choices, we strive for excellence in everything we do.

what people are saying
“I got it recently in fair and I love it. I've never found a full coverage foundation that made me happy. This is it! It covers all my issues but is so light! It's really easy to apply and you don't feel like you're wearing a mask! I'm a fan!”
— Jamie C.
“I have been searching for a foundation that provides coverage of imperfections and also makes my mature face glow. This foundation fits the bill. I will not use anything else from now on. Fantastic product!”
— Beverly C.
“I just purchased this and LOVE it and I've tried all kinds of foundation. No caking no stickiness or oiliness...just a soft finish!”
— Jennifer C.
“Best foundation I've ever used. So weightless and looks natural. Love it!”
— Jackie F.
“The color match is perfect and the formulation was so easy to apply. It looks good 7 hours later as it did when I applied it!”
— Sherri M.
“I have finally found THE ONE. It's buildable coverage and as someone who likes to keep my makeup steps as minimal as possible...this is one and done. I have light-medium skin and yellow undertones. The natural shade is perfect.”
— Susy Ann
“This is the best makeup ever!! I'm 55 and have finally found my holy grail foundation!!”
— Dina N.
"I'm not a foundation wearer. I LOVE this foundation! It's like nothing else out there. I've never been color matched so well. My skin has never looked better. It's everything they say it is. Performs as advertised."
— Bonnie J.