No Makeup Makeup® Foundation

$50.00
Shade: Porcelain

Discover the original No Makeup Makeup® Foundation - a weightless, buildable formula that effortlessly conceals, corrects, and camouflages.

Easy to wear and true to your skin — the original minimalist foundation, famously loved by millions of women is back, now clean and better than ever with shades that promise a perfect match for all skin tones. Designed for those who love a “less is more” approach, it blends effortlessly with the skin to achieve a soft, no makeup, second-skin finish, that lasts all day.

CRUELTY
FREE

DRUG
FREE

VEGAN
FRIENDLY

NUT
FREE

HORMONE DISRUPTOR FREE

GLUTEN
FREE

BPA
FREE

SOY
FREE

FRAGRANCE
FREE

SULFATE
FREE

SHADES

PORCELAIN: Our lightest shade, for palest skin. If you normally wear Porcelain or Alabaster, you'll wear Porcelain in NMM. For porcelain skin tones with neutral undertones.

FAIR: Choose Fair if you normally wear Fair or Extra Light. For fair skin tones with light cool neutral undertones.

LIGHT: Choose Light if you normally wear Sand or Light Beige Light. For light skin tones with neutral undertones.

LIGHT MEDIUM: Choose Light Medium if you normally wear Medium Light Beige. For light medium skin tones with neutral warm undertones.

MEDIUM: Choose Medium if you normally wear Medium. For medium skin tones with neutral olive undertones.

NATURAL: Choose Natural if you normally wear Natural. For lightly tan or natural medium skin tones with yellow undertones.

ALMOND: Choose Almond if you normally wear deeper medium shades or Almond. For deeper medium tan skin tones with a balance of cool and warm undertones.

TAN: Choose Tan if you normally wear Tan or Honey. For tan skin tones with warm yellow undertones.

GOLDEN TAN: Choose Golden Tan if you normally wear Golden. For Tan to Dark skin tones with neutral golden undertones.

MOCHA: Choose Mocha if you normally wear Mocha. For Deeper Warm Dark skin tones with warm yellow undertones.

DARK: Choose Dark if you normally wear Dark or Chestnut. For dark skin tones with a balance of neutral yellow and red undertones.

WARM DEEP: Choose Warm Deep if you normally wear Walnut. For Rich Dark Warm skin tones with red undertones.

DEEP: Our deepest shade. Choose Deep if you normally wear Deep or Espresso. For Rich-Deep skin tones with neutral undertones.

HOW TO USE

Gently apply foundation by dabbing lightly with our brush or with our sponge to effortlessly blend into the skin for a beautiful lightweight finish.

For a full coverage finish, apply more of The No Makeup Makeup® Foundation to desired areas and blend into the skin using our sponge.

INGREDIENTS

Octyldodecanol, Dimethicone, Ozokerite, C12-15 Alkyl Benzoate, Hydrogenated Polyisobutene, Synthetic Wax, Microcrys- Talline Wax, Boron Nitride, Diisostearyl Malate, Magnesium Oxide, Disteardimonium Hectorite, Mica, Aluminum Hydroxide, Polyglyceryl-2 Tetraisostearate, Propylene Carbonate, Pentaerythrityl Tetra- Di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Magnesium Hydroxide, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

VICTORIA'S TIP

Prep your skin with your favorite daytime moisturizer and using a brush or sponge to get a truly melt-into-skin, natural effect. For best results, color match in daylight and make sure to blend onto the jawline.

clean beauty

We formulate with clean, 100% vegan and safe ingredients, that are sustainably and ethically sourced to support the integrity of your skin, without causing harmful side effects.

minimalist "No-Makeup" foundation

SKIN-LOVING INGREDIENTS
Formulated with Jojoba Oil and Vitamin E to help moisturize and nurture the skin.

CRUELTY FREE + VEGAN
Our ingredients are 100% vegan, ethically sourced, and cruelty-free. We are proudly Leaping Bunny certified.

FREE OF FRAGRANCE + ALLERGENS
We avoid fragrance and known allergens like soy, nuts, and gluten to keep our formulas universally skin friendly.

NO HARSH INGREDIENTS
We avoid phthalates, sulfates, and anything classified as a drug to ensure our formulas are as gentle as possible.

Real People. Real Results.

NATURAL SKIN

97% AGREE our No Makeup Makeup® Foundation gives a "no makeup" skin finish, matches skin tone and gives a natural finish.

softer + smoother

93% AGREE that skin looks immediately softer and smoother

hydrated finish

89% AGREE that skin feels more hydrated while using this product

*based on a 30 person consumer study

IS IT YOUR SKIN OR IS IT YOUR MAKE UP?

Foundation that is so lightweight and skin-like, you’ll forget you’re wearing it. Hear what real people are saying about No Makeup Makeup®.

Foundation FAQs

How do I choose the best shade for my skin tone?

Our formulas are so sheer and lightweight and designed to match all skin tones. Use our chart below to help you choose your best shade match.

We're always available to help you find your best shade match by sending us an email at artistry@nomakeupmakeup.com.

PORCELAIN: Our lightest shade, for palest skin. If you normally wear Porcelain or Alabaster, you'll wear Porcelain in NMM. For porcelain skin tones with neutral undertones.

FAIR: Choose Fair if you normally wear Fair or Extra Light. For fair skin tones with light cool neutral undertones.

LIGHT: Choose Light if you normally wear Sand or Light Beige Light. For light skin tones with neutral undertones.

LIGHT MEDIUM: Choose Light Medium if you normally wear Medium Light Beige. For light medium skin tones with neutral warm undertones.

MEDIUM: Choose Medium if you normally wear Medium. For medium skin tones with neutral olive undertones.

NATURAL: Choose Natural if you normally wear Natural. For lightly tan or natural medium skin tones with yellow undertones.

ALMOND: Choose Almond if you normally wear deeper medium shades or Almond. For deeper medium tan skin tones with a balance of cool and warm undertones.

TAN: Choose Tan if you normally wear Tan or Honey. For tan skin tones with warm yellow undertones.

GOLDEN TAN: Choose Golden Tan if you normally wear Golden. For Tan to Dark skin tones with neutral golden undertones.

MOCHA: Choose Mocha if you normally wear Mocha. For Deeper Warm Dark skin tones with warm yellow undertones.

DARK: Choose Dark if you normally wear Dark or Chestnut. For dark skin tones with a balance of neutral yellow and red undertones.

WARM DEEP: Choose Warm Deep if you normally wear Walnut. For Rich Dark Warm skin tones with red undertones.

DEEP: Our deepest shade. Choose Deep if you normally wear Deep or Espresso. For Rich-Deep skin tones with neutral undertones.

How do I apply No Makeup Makeup®?

The tiniest amount applied with our brush flawlessly blends and covers.

Gently apply foundation by dabbing lightly with our brush or with our sponge to effortlessly blend into the skin for a beautiful lightweight finish.

For a full coverage finish, apply more of The No Makeup Makeup® Foundation to desired areas and blend into the skin.

How does it differ from a tinted moisturizer?

Our formula is a different texture than a tinted moisturizer, with even more sheer and less coverage than a traditional foundation. This is Victoria's original No Makeup Makeup®, but cleaner, vegan, and leaping bunny certified.

Is the No Makeup Makeup® Foundation Buildable?

Yes, the cream formula is buildable. We like to use our foundation brush for sheer, weightless coverage. Our foundation also comes with a sponge, which does provide buildable, full coverage.

Is a primer required to use with No Makeup Makeup® Foundation?

Primer is not necessary prior to using No Makeup Makeup® Foundation. We do recommend that you use on well-hydrated and moisturized skin prior to use for optimal results.

Do you recommend using a setting powder with the foundation?

Using a setting powder is based on your personal preference. While not necessary, some may want to use a setting powder in oilier areas on the face for longer wear.

I have oily skin. Can I wear No Makeup Makeup®?

No Makeup Makeup® works for all skin types, including oily skin. We recommend using a setting powder over your foundation for longer wear.

What can I expect on the wear time of No Makeup Makeup®?

No Makeup Makeup® can last for up to 10 hours or more, depending on your skin type. We recommend using a setting powder over your foundation on oilier skin types for longer wear.

Do you test on animals?

No Makeup Makeup® is never tested on animals and we are proudly Leaping Bunny certified.

Cruelty Free

CRUELTY
FREE

Vegan

VGEAN
FRIENDLY

Endocrine Disruptor Free

HORMONE DISRUPTOR FREE

BPA Free

BPA
FREE

Fragrance Free

FRAGRANCE
FREE

Drug Free

DRUG
FREE

NUT
FREE

GLUTEN
FREE

SOY
FREE

Sulfate Free

SULFATE
FREE