No Makeup Makeup® Foundation
Discover the original No Makeup Makeup® Foundation - a weightless, buildable formula in a cream-balm texture that effortlessly conceals, corrects, and camouflages. Read More
4-IN-1 FORMULA
This unique 4-in-1 formula conceals, corrects, camouflages and diffuses in a single-step, functioning as color-corrector, redness-corrector, concealer and foundation in one. Designed for you to apply-and-go in seconds, NO MAKEUP MAKEUP® has built-in mistake-proof functionality, finally making foundation application EASY and FLAWLESS.
FLEXSHADE TECHNOLOGY™
With 13 shades developed to address a full range of skin tones, our shade-adaptive FlexShade Technology™ “flexes” with your skin’s shade and undertones to ENHANCE your own natural complexion, allowing your skin to breathe with its barely-there texture, and color correct what you need and not conceal what you don’t. The goal? Your own skin, but better, empowering you to feel confident and beautiful, all day, every day, wherever and whatever you’re doing.
SHADES
PORCELAIN: Our lightest shade, for palest skin. If you normally wear Porcelain or Alabaster, you'll wear Porcelain in NMM. For porcelain skin tones with neutral undertones.
FAIR: Choose Fair if you normally wear Fair or Extra Light. For fair skin tones with light cool neutral undertones.
LIGHT: Choose Light if you normally wear Sand or Light Beige Light. For light skin tones with neutral undertones.
LIGHT MEDIUM: Choose Light Medium if you normally wear Medium Light Beige. For light medium skin tones with neutral warm undertones.
MEDIUM: Choose Medium if you normally wear Medium. For medium skin tones with neutral olive undertones.
NATURAL: Choose Natural if you normally wear Natural. For lightly tan or natural medium skin tones with yellow undertones.
ALMOND: Choose Almond if you normally wear deeper medium shades or Almond. For deeper medium tan skin tones with a balance of cool and warm undertones.
TAN: Choose Tan if you normally wear Tan or Honey. For tan skin tones with warm yellow undertones.
GOLDEN TAN: Choose Golden Tan if you normally wear Golden. For Tan to Dark skin tones with neutral golden undertones.
MOCHA: Choose Mocha if you normally wear Mocha. For Deeper Warm Dark skin tones with warm yellow undertones.
DARK: Choose Dark if you normally wear Dark or Chestnut. For dark skin tones with a balance of neutral yellow and red undertones.
WARM DEEP: Choose Warm Deep if you normally wear Walnut. For Rich Dark Warm skin tones with red undertones.
DEEP: Our deepest shade. Choose Deep if you normally wear Deep or Espresso. For Rich-Deep skin tones with neutral undertones.
HOW TO USE
No Makeup Makeup® is formulated with a LESS IS BEST approach to application. Our cream-balm formula is designed to deliver a flawless complexion skin-finish in seconds.
Tips for a perfect application:
- Using a light touch, use one light sweep around the surface of the foundation with our Perfect Foundation Brush. A little is ALL YOU NEED.
- You should barely see any foundation on the tips of the brush bristles. Our Perfect Foundation Brush is designed to pick up just the right amount of pigment to perfect your look.
- No Makeup Makeup® is BUILDABLE. Feel free to dab your brush LIGHTLY on the foundation and apply in light sweeping circles in those areas where you might need a little more. You can also use the convenient sponge located in the dual chamber to build more coverage or to cover imperfections.
- Blend and buff in circular motions all over face for your own flawless finish.
“LESS IS BEST. MORE IS TOO MUCH. NO MAKEUPMAKEUP® IS JUST THE RIGHT AMOUNT” - XOV
ALLERGY SAFE
+ Drug Free
+ Fragrance Free
+ Gluten Free
+ Nut Free
+ Soy Free
+ Sulfate Free
INGREDIENTS
Octyldodecanol, Dimethicone, Ozokerite, C12-15 Alkyl Benzoate, Hydrogenated Polyisobutene, Synthetic Wax, Microcrys- Talline Wax, Boron Nitride, Diisostearyl Malate, Magnesium Oxide, Disteardimonium Hectorite, Mica, Aluminum Hydroxide, Polyglyceryl-2 Tetraisostearate, Propylene Carbonate, Pentaerythrityl Tetra- Di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Magnesium Hydroxide, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
VICTORIA'S TIP
Prep your skin with your favorite daytime moisturizer and using a brush or sponge to get a truly melt-into-skin, natural effect. For best results, color match in daylight and make sure to blend onto the jawline.
clean beauty
We formulate with clean, 100% vegan and safe ingredients, that are sustainably and ethically sourced to support the integrity of your skin, without causing harmful side effects.
minimalist "No-Makeup" foundation
DERMATOLOGIST TESTED + SAFE FOR SENSITIVE SKINS - Clinically tested by dermatologists to ensure it’s gentle and safe for even the most sensitive skin types.
SKIN-LOVING INGREDIENTS - Formulated with Jojoba Oil and Vitamin E to help moisturize and nurture the skin.
CRUELTY FREE + VEGAN - Our ingredients are 100% vegan, ethically sourced, and cruelty-free. We are proudly Leaping Bunny certified.
FREE OF FRAGRANCE + ALLERGENS - We avoid fragrance and known allergens like soy, nuts, and gluten to keep our formulas universally skin friendly.
NO HARSH INGREDIENTS - We avoid phthalates, sulfates, and anything classified as a drug to ensure our formulas are as gentle as possible.
Real People. Real Results.
97% AGREE our No Makeup Makeup® Foundation gives a "no makeup" skin finish, matches skin tone and gives a natural finish.
93% AGREE that skin looks immediately softer and smoother
89% AGREE that skin feels more hydrated while using this product
*based on a 30 person consumer study
IS IT YOUR SKIN OR IS IT YOUR MAKE UP?
Foundation that is so lightweight and skin-like, you’ll forget you’re wearing it. Hear what real people are saying about No Makeup Makeup®.
Foundation FAQs
How do I choose the best shade for my skin tone?
Our formulas are so sheer and lightweight and designed to match all skin tones. Use our chart below to help you choose your best shade match.
We're always available to help you find your best shade match by sending us an email at artistry@nomakeupmakeup.com.
PORCELAIN: Our lightest shade, for palest skin. If you normally wear Porcelain or Alabaster, you'll wear Porcelain in NMM. For porcelain skin tones with neutral undertones.
FAIR: Choose Fair if you normally wear Fair or Extra Light. For fair skin tones with light cool neutral undertones.
LIGHT: Choose Light if you normally wear Sand or Light Beige Light. For light skin tones with neutral undertones.
LIGHT MEDIUM: Choose Light Medium if you normally wear Medium Light Beige. For light medium skin tones with neutral warm undertones.
MEDIUM: Choose Medium if you normally wear Medium. For medium skin tones with neutral olive undertones.
NATURAL: Choose Natural if you normally wear Natural. For lightly tan or natural medium skin tones with yellow undertones.
ALMOND: Choose Almond if you normally wear deeper medium shades or Almond. For deeper medium tan skin tones with a balance of cool and warm undertones.
TAN: Choose Tan if you normally wear Tan or Honey. For tan skin tones with warm yellow undertones.
GOLDEN TAN: Choose Golden Tan if you normally wear Golden. For Tan to Dark skin tones with neutral golden undertones.
MOCHA: Choose Mocha if you normally wear Mocha. For Deeper Warm Dark skin tones with warm yellow undertones.
DARK: Choose Dark if you normally wear Dark or Chestnut. For dark skin tones with a balance of neutral yellow and red undertones.
WARM DEEP: Choose Warm Deep if you normally wear Walnut. For Rich Dark Warm skin tones with red undertones.
DEEP: Our deepest shade. Choose Deep if you normally wear Deep or Espresso. For Rich-Deep skin tones with neutral undertones.
What is flexshade technology?
Our shade-adaptive FlexShade Technology “flexes” with your skin’s shade and undertones to ENHANCE your own natural complexion, allowing your skin to breathe with its barely-there texture, and color correct what you need and not conceal what you don’t.
What does 4-in-1 formula mean?
Our foundation formula 1) conceals, 2) corrects, 3) camouflages and 4) diffuses in a single-step. It functions as a 1) color-corrector, 2) redness-corrector, 3) concealer and 4) foundation all in one.
How do I apply for a perfect application?
No Makeup Makeup® is formulated with a LESS IS BEST approach to application. Our cream-balm formula is designed to deliver a flawless complexion skin-finish in seconds.
Tips for a perfect application:
- Using a light touch, use one light sweep around the surface of the foundation with our Perfect Foundation Brush. A little is ALL YOU NEED.
- You should barely see any foundation on the tips of the brush bristles. Our Perfect Foundation Brush is designed to pick up just the right amount of pigment to perfect your look.
- No Makeup Makeup is BUILDABLE. Feel free to dab your brush LIGHTLY on the foundation and apply in light sweeping circles in those areas where you might need a little more. You can also use the convenient sponge located in the dual chamber to build more coverage or to cover imperfections.
- Blend and buff in circular motions all over face for your own flawless finish.
“LESS IS BEST. MORE IS TOO MUCH. NO MAKEUPMAKEUP® IS JUST THE RIGHT AMOUNT” - XOV
How does it differ from a tinted moisturizer?
Our formula is a different texture than a tinted moisturizer, with even more sheer and less coverage than a traditional foundation. This is Victoria's original No Makeup Makeup®, but cleaner, vegan, and leaping bunny certified.
Is the No Makeup Makeup® Foundation Buildable?
Yes, the cream formula is buildable. We like to use our foundation brush for sheer, weightless coverage. Our foundation also comes with a sponge, which does provide buildable, full coverage.
Is a primer required to use with No Makeup Makeup® Foundation?
Primer is not necessary prior to using No Makeup Makeup® Foundation. We do recommend that you use on well-hydrated and moisturized skin prior to use for optimal results.
Do you recommend using a setting powder with the foundation?
Using a setting powder is based on your personal preference. While not necessary, some may want to use a setting powder in oilier areas on the face for longer wear.
I have oily skin. Can I wear No Makeup Makeup®?
No Makeup Makeup® works for all skin types, including oily skin. We recommend using a setting powder over your foundation for longer wear.
What can I expect on the wear time of No Makeup Makeup®?
No Makeup Makeup® can last for up to 10 hours or more, depending on your skin type. We recommend using a setting powder over your foundation on oilier skin types for longer wear.
Do you test on animals?
No Makeup Makeup® is never tested on animals and we are proudly Leaping Bunny certified.
CRUELTY FREE
VEGAN FRIENDLY
HORMONE DISRUPTOR FREE
SAFE FOR SENSITIVE SKIN
DERMATOLOGIST-TESTED
ALLERGY-TESTED
DRUG FREE
FRAGRANCE FREE
GLUTEN FREE
NUT FREE
SOY FREE
SULFATE FREE