our philosophy is simple

less really is BEST

A woman dabbing FlexShade Foundation by No Makeup Makeup under her eye with a sponge

Feel Confident in Your Own Skin

We stand proudly behind our true-to-your-skin approach to beauty, which isn’t about hiding behind layers of makeup, but rather about empowering the real you to feel confident in your own skin.  We also believe self-confidence is the key to unlocking your true potential.

I’ve always believed less is more, allowing real skin to shine through without a heavy makeup look.
handwriting-like text reading XO Victoria

Reintroducing the Original No Makeup Makeup® Foundation

Clean, vegan, and free of harmful ingredients.  

An image of a woman before and after applying FlexShade Foundation by No Makeup Makeup in Light
side-by-side comparison of a woman not wearing vs. wearing No Makeup Foundation in Light Medium
An image of a woman before and after applying FlexShade Foundation by No Makeup Makeup in Almond
side-by-side comparison of a woman not wearing vs. wearing No Makeup Foundation in Warm Deep
Three FlexShade Foundation by No Makeup Makeup compacts

The Original No Makeup Makeup® Foundation

a weightless “no makeup” finish that feels like skin

Smiling woman with curly hair looking at the camera

Is it your skin or is it your make up?

Foundation that is so lightweight and skin-like, you’ll forget you’re wearing it. Hear what real people are saying about No Makeup Makeup®.