How to Apply
No Makeup Makeup® Foundation
Our Co-Founder & CEO Kim Wileman demonstrates the most effective technique for applying The Original No Makeup Makeup® Foundation with The Perfect Foundation Brush.
How to Apply
The Original No Makeup Makeup
Foundation with Flexshade Technology™
1. Less is Best
Using a light touch, sweep The Perfect Foundation Brush across the surface.
2. Apply Only Where You Need It
Focus on areas where you want to even tone or soften imperfections, not all over at once.
3. Building More Coverage
Lightly dab and blend in soft, circular motions to add coverage where desired. Use the sponge for more targeted coverage.
4. Blend + Buff to Finish
Buff in circular motions to diffuse the formula seamlessly into the skin.
Important Tips
SKIP THE PRIMER
This formula is designed to work directly with your skin.
LET SKINCARE SETTLE
Allow moisturizer to fully absorb before applying.
APPLY, THEN BUFF
Blending activates the formula and creates that second-skin finish.
LET IT BECOME YOUR SHADE
FlexShade Technology™ comes to life as you blend. A single swipe won't show your true match.
