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Discover the original No Makeup Makeup® Foundation - a weightless, buildable formula in a cream-balm texture that effortlessly conceals, corrects, and camouflages.
Easy to wear and true to your skin — the original minimalist foundation, famously loved by millions of women is back, now clean and better than ever with shades that promise a perfect match for all skin tones.
“ Love it! It’s just enough coverage without looking cakey ”
- Elaine H.
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It’s finally back! The Product That’s
Loved by Millions
4.9 Rating (28)
SAVE 20% NOW — LIMITED TIME!
No Makeup Makeup® Foundation
4-in-1 Weightless Formula
Conceals Corrects & Camouflages
Flexshade Technology™
Derm
Tested
Allergy
tested
safe on
sensitive skin
Derm
Tested
Allergy
tested
safe on
sensitive skin
4-IN-1 Formula
This unique 4-in-1 formula conceals, corrects, camouflages and diffuses in a single-step, functioning as color-corrector, redness-corrector, concealer and foundation in one. Designed for you to apply-and-go in seconds, NO MAKEUP MAKEUP® has built-in mistake-proof functionality, finally making foundation application EASY and FLAWLESS.
Flexshade Technology™
With 13 shades developed to address a full range of skin tones, our shade-adaptive FlexShade Technology™ “flexes” with your skin’s shade and undertones to ENHANCE your own natural complexion, allowing your skin to breathe with its barely-there texture, and color correct what you need and not conceal what you don’t. The goal? Your own skin, but better, empowering you to feel confident and beautiful, all day, every day, wherever and whatever you’re doing.
Shades
PORCELAIN: Our lightest shade, for palest skin. If you normally wear Porcelain or Alabaster, you'll wear Porcelain in NMM. For porcelain skin tones with neutral undertones.
FAIR: Choose Fair if you normally wear Fair or Extra Light. For fair skin tones with light cool neutral undertones.
LIGHT: Choose Light if you normally wear Sand or Light Beige Light. For light skin tones with neutral undertones.
LIGHT MEDIUM: Choose Light Medium if you normally wear Medium Light Beige. For light medium skin tones with neutral warm undertones.
MEDIUM: Choose Medium if you normally wear Medium. For medium skin tones with neutral olive undertones.
NATURAL: Choose Natural if you normally wear Natural. For lightly tan or natural medium skin tones with yellow undertones.
ALMOND: Choose Almond if you normally wear deeper medium shades or Almond. For deeper medium tan skin tones with a balance of cool and warm undertones.
TAN: Choose Tan if you normally wear Tan or Honey. For tan skin tones with warm yellow undertones.
GOLDEN TAN: Choose Golden Tan if you normally wear Golden. For Tan to Dark skin tones with neutral golden undertones.
MOCHA: Choose Mocha if you normally wear Mocha. For Deeper Warm Dark skin tones with warm yellow undertones.
DARK: Choose Dark if you normally wear Dark or Chestnut. For dark skin tones with a balance of neutral yellow and red undertones.
WARM DEEP: Choose Warm Deep if you normally wear Walnut. For Rich Dark Warm skin tones with red undertones.
DEEP: Our deepest shade. Choose Deep if you normally wear Deep or Espresso. For Rich-Deep skin tones with neutral undertones.
How to use
No Makeup Makeup® is formulated with a LESS IS BEST approach to application. Our cream-balm formula is designed to deliver a flawless complexion skin-finish in seconds.
Tips for a perfect application:
Using a light touch, use one light sweep around the surface of the foundation with our Perfect Foundation Brush. A little is ALL YOU NEED.
You should barely see any foundation on the tips of the brush bristles. Our Perfect Foundation Brush is designed to pick up just the right amount of pigment to perfect your look.
No Makeup Makeup® is BUILDABLE. Feel free to dab your brush LIGHTLY on the foundation and apply in light sweeping circles in those areas where you might need a little more. You can also use the convenient sponge located in the dual chamber to build more coverage or to cover imperfections.
Blend and buff in circular motions all over face for your own flawless finish.
“LESS IS BEST. MORE IS TOO MUCH. NO MAKEUPMAKEUP® IS JUST THE RIGHT AMOUNT” - XOV
Allergy Safe
+ Drug Free
+ Fragrance Free
+ Gluten Free
+ Nut Free
+ Soy Free
+ Sulfate Free
Ingredients
Octyldodecanol, Dimethicone, Ozokerite, C12-15 Alkyl Benzoate, Hydrogenated Polyisobutene, Synthetic Wax, Microcrys- Talline Wax, Boron Nitride, Diisostearyl Malate, Magnesium Oxide, Disteardimonium Hectorite, Mica, Aluminum Hydroxide, Polyglyceryl-2 Tetraisostearate, Propylene Carbonate, Pentaerythrityl Tetra- Di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Magnesium Hydroxide, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
Victoria's TIP
Prep your skin with your favorite daytime moisturizer and using a brush or sponge to get a truly melt-into-skin, natural effect. For best results, color match in daylight and make sure to blend onto the jawline.
Our Philosophy
Get our favorite duo and save! Discover the original No Makeup Makeup® Foundation - a weightless, buildable formula that effortlessly conceals, corrects, and camouflages with our Foundation Brush, the perfect companion to a flawless complexion.
our philosophy is simple
less really is BEST
Created By
Beauty Industry Trailblazer & Award-Winning Medical Researcher
Meet Victoria
She started a makeup company called Victoria Jackson Cosmetics, and it changed the beauty industry forever.
Beauty entrepreneur, Victoria Jackson first rose to prominence in the 1980s, founding her global powerhouse brand Victoria Jackson Cosmetics. Ahead of her time, she pioneered the “no makeup” makeup aesthetic that repositioned makeup as empowerment and celebrated natural beauty, irrevocably revolutionizing an industry that had been stuck in the past.
Today, she continues to be a recognized beauty industry trailblazer, leading her namesake brand and cosmetics empire, in addition to being a best-selling author, award-winning medical researcher, and super mom of three.