Close-up of varied skin-toned makeup swatches in a row.

5 Reasons No Makeup Makeup Foundation will replace your existing beauty routine

Two women smiling and applying makeup to each other.

Reason 1

It's the Ultimate
Makeup Multi-Tasker

Don’t let the name fool you: This is not just “foundation.” Our unique 4-in-1 cream-balm conceals, corrects, camouflages and diffuses in a single-step, functioning as color-corrector, redness-corrector, concealer and foundation in one. The formula is dermatologist-tested, safe for sensitive skin, Leaping Bunny certified, allergy-free, and long-wearing, ensuring it meets high standards for quality and lasting wear. 

Woman applying makeup while looking in a compact mirror.

Reason 2

It Mimics Your Bare Skin, but Better – All Day, Every Day.

Unlike other foundations that look either too sheer or too heavy, ours strikes the perfect balance, providing just enough coverage to smooth and even your skin tone, while still letting your natural beauty shine through. It’s so weightless, you’ll practically forget you’re wearing it–which is fine because it’s long-lasting and won’t settle into lines, crack, cake or melt no matter what. 

A person with glasses and long brown hair smiling softly, resting their chin on their hand.

Reason 3

It’s Created by Victoria Jackson, the CREATOR of the “No Makeup Makeup” Movement Herself.

Decades ahead of TikTok influencers, Victoria Jackson pioneered the “no makeup makeup” aesthetic in the ‘80s (she even coined the term!), forever changing the face of the beauty industry. Now, Victoria has joined forces with entrepreneur and award-winning beauty innovator, Kim Wileman, to reformulate her “no makeup makeup” foundation into a next-gen formula that’s better than the copycats–and even simpler, cleaner, and better than the original.

Two people smiling, holding makeup brushes, standing back-to-back in casual attire.

Reason 4

You Can Finally Stop Swiping – It’s Easy to Find Your Perfect Match.

Delivering lightweight but buildable coverage, our proprietary FlexShade Technology “flexes” with your skin’s shade and undertones for a flawless, second-skin finish–even with just a single swipe. The best part? It’s fast and easy to find your match without trying, buying, and returning dozens thanks to our online Virtual Mirror and Shade Selection tools.

Woman smiling, holding makeup brush and compact powder.

Reason 5

It’s One Step to Flawless: NO Fuss, NO Muss, and NO Makeup Artist Skills Required!

The struggle is real. But, we worked with the industry’s most renowned innovators, chemists, and manufacturers over the course of FOUR decades and finally did it: We’ve made looking flawless fool-proof–for faces of all ages. Our award-winning, five-star formula applies in seconds, adapts to your skin, delivers the perfect dose of coverage in a single swipe, and stays put and radiant–no matter how messy life gets.

Ready for the Real Deal?

Find Your NMM Shade