The Original No Makeup Makeup® Foundation
Easy to wear and true to your skin - your favorite minimalist foundation, loved by millions of women is back, now clean and better than ever with a shade range to match all skin tones using our FlexShade Technology™.
Achieve a soft, no make up feel with our second-skin finish in a cream-balm texture that lasts all day. Designed for those who love "less is more" beauty, it is easy to build and layer for flawless, natural coverage.
“Less is best. More is too much. No Makeup Makeup® is the perfect amount.” XO V
NMM Philosophy
Victoria’s mission has forever been rooted in empowering women to embrace their inner beauty and outer beauty. It's this commitment that led her to reintroduce her amazing foundation.
No Makeup Makeup® represents the freedom to feel good in one's skin, to recognize that beauty isn’t about layers of makeup but about the confidence that comes from within. No Makeup Makeup® isn’t just a trend, it’s a movement towards embracing that less really IS best.
Real people
When the right things come together, beautiful things manifest – makeup that is clean, effortless, and 100% you.
Real Beauty
With true-to-your-skin formulations, thoughtfully curated by Victoria alongside the best chemists and artisans in the world, to create makeup that feels effortless so you can feel good about your makeup from the inside out.
Clean Beauty
With a no-compromises approach to product integrity and an unwavering commitment to sustainable choices, we strive for excellence in everything we do.