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No Makeup Makeup® Duo
$80.00 $85.00
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Porcelain - Very light with neutral undertones Fair - PRE-ORDER AVAILABLE. SHIPS 4/18. Light - Light with neutral undertones Light Medium - Light medium with warm neutral undertones Medium - Medium with neutral olive undertones Natural - Medium tan with yellow undertones Almond - Medium tan with cool and warm undertones Tan - Tan with warm yellow undertones Golden Tan - Tan with neutral golden undertones Mocha - Dark with warm yellow undertones Dark - Dark with neutral yellow and red undertones Warm Deep - Deep with red undertones Deep - Deep with neutral undertones
No Makeup Makeup® Foundation
$55.00
Porcelain - Very light with neutral undertones Fair - PRE-ORDER AVAILABLE. SHIPS 4/18. Light - Light with neutral undertones Light Medium - Light medium with warm neutral undertones Medium - Medium with neutral olive undertones Natural - Medium tan with yellow undertones Almond - Medium tan with cool and warm undertones Tan - Tan with warm yellow undertones Golden Tan - Tan with neutral golden undertones Mocha - Dark with warm yellow undertones Dark - Dark with neutral yellow and red undertones Warm Deep - Deep with red undertones Deep - Deep with neutral undertones
The Perfect Foundation Brush
$30.00
No Makeup Makeup® 2 Foundation + Brush Set
$130.00 $140.00
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No Makeup Makeup® Foundation Double Duo Set
$150.00 $170.00
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The Original No Makeup Makeup® Foundation

Easy to wear and true to your skin - our minimalist foundation, loved by millions of women is back and better than ever. Achieve a soft, no makeup feel with our second-skin finish in a cream-balm texture that lasts all day.

Designed for those who love "less is more" beauty, it is easy to build and layer for flawless, natural coverage.

“Less is best. More is too much. No Makeup Makeup® is the perfect amount.”
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shade-adaptive

FlexShade Technology™

Our proprietary FlexShade Technology™ “flexes” with your skin’s shade and undertones to ENHANCE your own natural complexion.

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find your perfect shade

Find your matching foundation shade using our custom shade finder quiz.

find my shade

Real People. Real Natural.

97% AGREE No Makeup Makeup® Foundation
gives a “no makeup” skin finish, matches skin
tones, and gives a natural finish.

*based on a 30 person consumer study

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your skin, but better

This unique 4-in-1 formula conceals, corrects, camouflages and diffuses in a single-step, functioning as color-corrector, redness-corrector, concealer and foundation in one.

Real people

When the right things come together, beautiful things manifest – makeup that is clean, effortless, and 100% you.

Real Beauty

With true-to-your-skin formulations, thoughtfully curated by Victoria alongside the best chemists and artisans in the world, to create makeup that feels effortless so you can feel good about your makeup from the inside out.

Clean Beauty

With a no-compromises approach to product integrity and an unwavering commitment to sustainable choices, we strive for excellence in everything we do.

what people are saying
“I got it recently in fair and I love it. I've never found a full coverage foundation that made me happy. This is it! It covers all my issues but is so light! It's really easy to apply and you don't feel like you're wearing a mask! I'm a fan!”
— Jamie C.
“I have been searching for a foundation that provides coverage of imperfections and also makes my mature face glow. This foundation fits the bill. I will not use anything else from now on. Fantastic product!”
— Beverly C.
“I just purchased this and LOVE it and I've tried all kinds of foundation. No caking no stickiness or oiliness...just a soft finish!”
— Jennifer C.
“Best foundation I've ever used. So weightless and looks natural. Love it!”
— Jackie F.
“The color match is perfect and the formulation was so easy to apply. It looks good 7 hours later as it did when I applied it!”
— Sherri M.
“I have finally found THE ONE. It's buildable coverage and as someone who likes to keep my makeup steps as minimal as possible...this is one and done. I have light-medium skin and yellow undertones. The natural shade is perfect.”
— Susy Ann
“This is the best makeup ever!! I'm 55 and have finally found my holy grail foundation!!”
— Dina N.
"I'm not a foundation wearer. I LOVE this foundation! It's like nothing else out there. I've never been color matched so well. My skin has never looked better. It's everything they say it is. Performs as advertised."
— Bonnie J.