Close-up of varied skin-toned makeup swatches in a row.

5 Reasons Why No Makeup Makeup is the Only Multi-Tasking Minimalist Makeup You Need

Two women smiling and applying makeup to each other.

Reason 1

It’s Created by Victoria Jackson, the CREATOR of the “No Makeup Makeup” Movement Herself

Decades ahead of TikTok influencers, Victoria Jackson pioneered the “no makeup makeup” aesthetic in the ‘80s (she even coined the term!), forever changing the face of the beauty industry. Now, Victoria has joined forces with entrepreneur and award-winning beauty innovator, Kim Wileman, to reformulate her iconic foundation into a next-gen formula that’s better than the copycats–and even simpler, cleaner, and better than the original.

Reason 2

It's the Ultimate Makeup Multi-Tasker

Don’t let the name fool you: This is not just “foundation.” Our innovative 4-in-1 cream balm conceals, corrects, camouflages, and diffuses all in one step, functioning as color-corrector, redness-corrector, concealer and foundation in one. The formula is dermatologist-tested, safe for sensitive skin, and long-wearing, ensuring it meets high standards for quality and lasting wear. It’s highly efficient, and you’ll find yourself using less foundation for better coverage than you’ve ever experienced with other forms of makeup. As Victoria says, less is best!

Woman applying makeup while looking in a compact mirror.
A person with glasses and long brown hair smiling softly, resting their chin on their hand.

Reason 3

It’s Your Skin, But Better – All Day, Every Day.

Unlike other foundations that appear too sheer or too cakey, ours strikes the perfect balance, providing just enough buildable coverage to smooth and even your skin tone while allowing your natural beauty to shine through. It’s so lightweight, you’ll practically forget you’re wearing it–which is fine because it’s long-lasting and won’t settle into lines, crack, cake or melt no matter what. Watch as this mom puts No Makeup Makeup to the test during a busy day of NYC errands in the heat. (Spoiler alert: it's surprisingly perfect after 8 hours of activity and sweat!)

Reason 4

It Makes Shade Matching Easy – Say Goodbye to Guesswork!

Delivering lightweight but buildable coverage, our exclusive FlexShade Technology “flexes” with your skin’s shade and undertones for a flawless, second-skin finish–even with just a thin, buildable layer. Discover your perfect match quickly and easily using our Shade Finder Quiz, which can identify the right shade for you in under a minute. Want to see how it looks? Use the Virtual Mirror on the product page to try it on! If you’re still unsure, reach out to our Color Artistry Specialist at artistry@nomakeupmakeup.com. Send us a couple of well-lit selfies along with your current favorite foundation, and we'll help ensure your first purchase is just right for you.

Two people smiling, holding makeup brushes, standing back-to-back in casual attire.
Woman smiling, holding makeup brush and compact powder.

Reason 5

It’s One Step to Flawless Skin: NO Fuss, NO Muss, and NO Makeup Artist Skills Required!

The struggle is real. But, we worked with the industry’s most renowned innovators, chemists, and manufacturers over the course of FOUR decades and finally did it: We’ve made looking flawless fool-proof–for faces of all ages. Our award-winning, five-star formula applies in seconds, adapts to your skin, delivers the perfect dose of coverage in a single swipe, and stays put and radiant–no matter how messy life gets.

Ready to See Why

Less is Best?

Find Your NMM Shade