CRUELTY FREE
VEGAN FRIENDLY
HORMONE DISRUPTOR FREE
SAFE FOR SENSITIVE SKIN
DERMATOLOGIST-TESTED
ALLERGY-TESTED
DRUG FREE
FRAGRANCE FREE
GLUTEN FREE
NUT FREE
SOY FREE
SULFATE FREE
The Original No Makeup Makeup® Foundation
Easy to wear and true to your skin - your favorite minimalist foundation, loved by millions of women is back, now clean and better than ever with a shade range to match all skin tones using our FlexShade Technology™.
Achieve a soft, no make up feel with our second-skin finish in a cream-balm texture that lasts all day. Designed for those who love "less is more" beauty, it is easy to build and layer for flawless, natural coverage.
“Less is best. More is too much. No Makeup Makeup® is the perfect amount.” XO V
NMM Philosophy
Victoria’s mission has forever been rooted in empowering women to embrace their inner beauty and outer beauty. It's this commitment that led her to reintroduce her amazing foundation.
No Makeup Makeup® represents the freedom to feel good in one's skin, to recognize that beauty isn’t about layers of makeup but about the confidence that comes from within. No Makeup Makeup® isn’t just a trend, it’s a movement towards embracing that less really IS best.
Real people
When the right things come together, beautiful things manifest – makeup that is clean, effortless, and 100% you.
Real Beauty
With true-to-your-skin formulations, thoughtfully curated by Victoria alongside the best chemists and artisans in the world, to create makeup that feels effortless so you can feel good about your makeup from the inside out.
Clean Beauty
With a no-compromises approach to product integrity and an unwavering commitment to sustainable choices, we strive for excellence in everything we do.
find your perfect shade
Find your shade using our custom shade finder quiz, designed by Victoria.
“I’m super excited about this foundation! I love the color match. It looks like my skin, so I think the color match was perfect. I like that it’s soft and gentle and doesn’t feel like I’m wearing anything except moisturizer.”
“I am in love with this foundation! My skin feels really hydrated, which is my biggest issue with dry skin. I’ve been taking a lot of selfies since I’ve put this on. I can’t believe this is me without a filter!”
“I’m a very oily girl and minimalistic at the same time. Sometimes other products make my skin feel very cakey. But this one is very light. It’s very natural and it doesn’t feel like I have anything on my face, honestly.”
“I found the perfect shade and it goes on so silky and smooth and I love the coverage. It’s just enough for a nice natural no makeup look, but with the right amount of coverage. It’s a really nice even tone and I look fresh!”
“I love this foundation! It is really smooth on my skin. I’m very big on texture, so for me it has to feel light and this feels very light. I’ve had a hard time finding colors that match my skin tone and this matches perfectly.”
“It blends into my skin tone and feels like my skin without the blemishes or wrinkles. It’s really smoothed out my skin around the eyes and cheeks without crinkling, which we see a lot with makeup, especially as we get older.”
“This foundation is amazing! I was not expecting anyone to find the right shade for my skin color because no one ever can and I love the shade. It’s just so natural and it really does feel like no makeup makeup.”
